PRODUCT DESIGNER & UI/UX SPECIALIST

Crafting digital experiences that are thoughtfully accessible & research-driven.

I'm Siddhi Shethia — a 3rd-year Bachelor of Product Design student. I specialize in human-centric UI/UX design, visual systems, service design, and inclusive digital products built for real-world impact.

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Siddhi Shethia UI/UX and Product Design showcase mockup
FEATURED CASE STUDY

Accessible Digital Health System

SpecializationUI/UX & Service Design
Academic FocusProduct Design (Year 3)
Core Design Pillars
UX Research
Design Systems
Accessibility (WCAG 2.1)
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Design PhilosophySiddhi Shethia // 3rd Year Product Designer

Crafting digital experiences with deliberate research & inclusive clarity.

As a 3rd-year Bachelor of Product Design student specialising in UI/UX, I approach digital creation as both an architectural discipline and a human conversation. My work bridges deep user research, accessibility standards, and refined visual aesthetics.

Accessibility is not a post-launch checkbox or an aesthetic constraint—it is the core architecture of digital dignity and equal access.
Core Design Belief // Siddhi Shethia
[01]METHODOLOGY

Research-Driven Architecture

Every design decision originates from qualitative user context and behavioural patterns, translating complex problem spaces into intuitive workflows.

Integrated in every project workflow
[02]WCAG AAA

Accessibility by Default

Inclusive design is embedded into initial wireframes—guaranteeing high-contrast clarity, screen-reader compatibility, and universal usability.

Integrated in every project workflow
[03]SYSTEMS

Scalable Design Systems

Structuring multi-platform design tokens and modular UI foundations that bridge physical service touchpoints with digital elegance.

Integrated in every project workflow
Design Systems & Service Architecture

Bridging strategic user research with expressive visual execution.

Whether designing component token libraries, synthesizing usability testing data, or mapping end-to-end service blueprints, I focus on creating cohesive systems that scale gracefully while preserving human warmth.

Siddhi Shethia product design studio process showing accessibility and UI architecture
FOCUS // ACCESSIBILITY & UI/UX2025
Core Expertise

Deliberate design rooted in research & accessibility.

Translating complex user problems into clear, human-centered digital experiences through structured methodology and inclusive design systems.

01. RESEARCH & STRATEGY
UX Research & Strategy

Uncovering authentic user needs through interviews, cognitive walkthroughs, and qualitative synthesis to build confident, evidence-based product decisions.

Key Deliverables
  • User Interviews
  • Usability Testing
  • Journey Mapping
  • Information Architecture
02. SYSTEMS & INTERACTION
Visual & Interface Design

Crafting expressive, high-precision digital interfaces and robust design systems that balance aesthetic clarity with intuitive interaction patterns.

Key Deliverables
  • UI Component Libraries
  • Interactive Prototypes
  • Design Tokens
  • Visual Guidelines
03. INCLUSION & AUDITS
Accessibility & Inclusive Design

Auditing and architecting digital experiences for WCAG compliance, ensuring products are usable, equitable, and welcoming for diverse user abilities.

Key Deliverables
  • WCAG 2.1 Audits
  • Assistive Tech Testing
  • Contrast Systems
  • Accessible Specs

Need a custom accessibility evaluation or design system audit?

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Methodology & Workflow

A deliberate, research-driven approach to digital products.

Bridging spatial product design thinking with digital UX architecture—from initial user inquiry to fully accessible design systems.

PHASE 01 // DISCOVERYInteractive Spec
Research & Empathize
Uncovering user needs, accessibility requirements, and technical constraints through qualitative and quantitative research.

Beginning with structured user interviews, competitive audits, and accessibility evaluations (WCAG 2.1 AA), this phase grounds every decision in empirical evidence rather than assumptions.

Key Phase Deliverables

User Persona & Context Maps
Competitive UX Audits
Accessibility Baseline Metrics

ACCESSIBILITY CHECK:Focuses on WCAG 1.3.1 Info & Relationships and perceptual clarity.

End-to-End Sequence

How individual phases connect into a unified, repeatable design methodology.

01
Research & Empathize
Uncovering user needs, accessibility requirements, and technical constraints through qualitative and quantitative research.
02
Synthesize & Architect
Mapping task flows, information architecture, and core system constraints for inclusive interaction.
03
Design & Systematize
Crafting high-contrast wireframes, responsive components, and scalable design system tokens.
04
Prototype & Test
Validating interaction models with real users, refining edge cases, and finalizing developer specs.
PILLAR 01

Research-Driven

Every layout decision originates from empirical user insights and behavioral data.

PILLAR 02

Accessibility-First

Inclusive design standards built directly into system tokens from phase zero.

PILLAR 03

System-Minded

Scalable component architecture designed for cohesive long-term evolution.

LABS & EXPERIMENTS[ VISUAL R&D ]

Design Playground

An informal, expressive space showcasing raw visual thinking, accessibility R&D, layout experiments, and design system explorations.

EXPLICIT CREATIVE OUTPUTS // v2.5
WCAG AAA Focus Ring & High-Contrast Spectrum
WCAG 2.2 // Focus States // Token R&D2025.02
Accessibility Studies

WCAG AAA Focus Ring & High-Contrast Spectrum

Systematic investigation of non-disruptive 3px contrast indicators across high-luminance canvas states.

Spatial Haptic Gesture Mapping
Physics Easing // Motion // Spatial2025.01
Motion Concepts

Spatial Haptic Gesture Mapping

Translating tactile pressure curve variables into web micro-interactions.

Variable Typography & Editorial Grid System
Grid Architecture // Type System2024.12
Visual R&D

Variable Typography & Editorial Grid System

Asymmetric 12-column dynamic grid experimenting with serif accent overlays.

Inclusive Form Control & Field States
Forms // Cognitive UX // Wireframes2024.11
Wireframe Systems

Inclusive Form Control & Field States

Error prevention patterns and cognitive-friendly input field bounding.

Color Spectrum & Contrast Pairing Matrix
Color Tokens // WCAG AA/AAA2024.10
Accessibility Studies

Color Spectrum & Contrast Pairing Matrix

Interactive color tokens tested across night charcoal and parchment surfaces.

Service Design Blueprint Flow Sketches
Systemic Mapping // Service UX2024.09
Wireframe Systems

Service Design Blueprint Flow Sketches

Hand-drawn digital systemic mapping of touchpoints across multi-channel experiences.

All playground explorations strictly comply with WCAG 2.2 AA/AAA guidelines.
Continuous R&D Workspace
Background & Curriculum Vitae

Designing deliberate and accessible digital systems.

I am Siddhi Shethia, a 3rd-year Bachelor of Product Design student specialising in UI/UX design. I bridge human-centered research, structured design systems, and inclusive accessibility standards to build meaningful digital products.

Bachelor of Product Design

3rd-Year Student • Specialising in UI/UX

Research-Driven Methodology

User Testing, Insights Synthesis & Journey Mapping

Design Systems & Service Architecture

Scalable UI Libraries & Inclusive Interfaces

Accessibility-Focused Design

WCAG Compliant • Equal Access Digital Experiences

Verified Document

Curriculum Vitae

FormatPDF Document
FocusUI/UX & Product Design
Status Available for Opportunities
Core Specialisations
UI/UX DesignUX ResearchVisual DesignService DesignDesign SystemsAccessibility

Recruiters & collaborators welcome • Open for internship & graduate roles