01 // About Me

Designing thoughtful digital experiences.

I am a 3rd-year Product Design student focused on creating research-driven, accessible, and visually refined digital products that solve real-world problems.

My Design Philosophy

My approach combines academic rigor with creative exploration. I believe that design should be inclusive, research-backed, and aesthetically intentional.

Whether I am mapping user flows or building design systems, my goal is to create experiences that are as functional as they are beautiful, ensuring accessibility is at the core of every decision.

"Design is not just how it looks, but how it works. I strive to build digital spaces that are intuitive, inclusive, and deeply human-centric."

SS
Siddhi Shethia
Product Design Student

// Core Focus

Siddhi Shethia

Product Designer

3rd-year Bachelor of Product Design student specializing in UI/UX, research, and visual design.

Focus Areas

Design Strategy

Deeply interested in Service Design, accessibility-focused design, and modern digital product systems.

Siddhi Shethia working on design research and UI systems
Design Process // Research

Research-Driven Design

// Expertise

Visual Design

Creating expressive, accessible interfaces that balance editorial warmth with digital precision.

UX Research

Building research-driven digital experiences that prioritize user needs and inclusive accessibility.

Design Systems

Developing scalable, modular design systems that ensure consistency and long-term product health.

Technical & Methodological Stack

Pro-Tool & Research Toolkit

A structured system of software tools, research frameworks, and accessibility standards applied across Siddhi Shethia's product design process.

Primary Tool
Figma
Advanced / System Lead
Multi-brand design systems, complex auto-layout component sets, interactive variables, and developer handoff specs.
Variables, Tokens, Auto-Layout v5
Visual Design
Adobe Creative Suite
Proficient
Illustrator and Photoshop for custom vector iconography, spatial graphics, and refined visual composition.
Illustrator, Photoshop, InDesign
Interactive
Framer
Intermediate
High-fidelity production prototyping with real component state logic, micro-interactions, and code export.
React-backed, Stacks, CMS
Development
Webflow
Intermediate
Visual web development, responsive CSS grid layout structure, CMS structure, and site deployment.
CMS, Custom CSS, Animations
Motion
Principle
Proficient
Timeline-based physics motion graphics and UI micro-interaction prototyping for mobile applications.
60fps Motion, Drivers, Curves
Qualitative
Qualitative Interviews
Core Practice
Semi-structured user interviewing, field study observations, and contextual inquiry frameworks.
Scripting, Coding, Analysis
Evaluative
Usability Testing
Core Practice
Task-based evaluation, cognitive walkthroughs, and accessibility friction logging across diverse user groups.
Moderated & Unmoderated
Synthesis
Affinity Synthesis
Core Practice
Clustering qualitative data points into structured theme maps and actionable insight statements.
Thematic Coding, Insight Docs
IA & Flow
Information Architecture
Core Practice
Open and closed card sorting, tree testing, and mental model mapping for clear navigation systems.
Treejack, OptimalSort
Design Tokens
Token Architecture
Advanced
Structuring semantic color scales, typography tokens, elevation layers, and multi-mode theme variables.
W3C Token Spec, JSON Schema
Accessibility
WCAG 2.1 AA Auditing
Specialist
Color contrast compliance verification, keyboard navigation order, and screen-reader focus tree mapping.
A11y, Contrast Ratio 4.5:1
Documentation
Component Guidelines
Advanced
Defining component states, anatomical redlines, interaction behaviors, and accessibility requirements.
Anatomy, States, ARIA Roles
Dev Alignment
Git & Storybook Sync
Working Knowledge
Aligning Figma component variants directly with code repositories for single source of truth.
Version Control, Tokens CI
Strategy
Customer Journey Mapping
Core Practice
Mapping end-to-end user sentiment, key touchpoints, organizational friction, and strategic opportunities.
Experience Map, Pain Points
Blueprint
Service Blueprinting
Core Practice
Connecting frontstage customer actions with backstage operational processes and support infrastructure.
Frontstage/Backstage, Touchpoints
Workshops
Co-Design Facilitation
Facilitator
Leading collaborative ideation workshops, rapid sketching sprints, and stakeholder alignment sessions.
Crazy Eights, Design Sprints

Looking for complete technical specifications?

Review Siddhi Shethia's detailed educational background, software competency levels, and design systems experience in her full résumé.